Travel begins with research. Travelers spend an average of 40 hours researching their trips. If you aren’t prominently displayed on search engines, then it’s like you don’t exist. But gaining top rankings gives you a powerful competitive advantage. With high rankings in increasing demand, search engine marketing has become intensely competitive.

You may think your ranking is well beyond your control and have given up on trying to work the search engine system. But the science of search engine optimization (SEO) has evolved, and there are simple steps to take that will boost your rankings.

1. Add fresh, new content to your website through a blog. Continual and consistent updates drive traffic to your website. And when you provide interesting and compelling content, that traffic turns into bookings.

2. Utilize social media. Search engines now incorporate social media data on their results pages. And with the ability to search social media pages, people are likely to look for information on Facebook, Twitter, etc. (since they’re already there) rather than using the traditional search engines. If you aren’t on there, you won’t show up in their results.

3. Make your content shareable. When people like the information you offer, they link back to your site. Links indicate to search engines a certain amount of value and trust, which cause them to rank your site higher on their results pages. And don’t forget to add share and connect buttons to your site.

4. Save time and headache by hiring a professional to research keywords, create interesting articles, and develop a content marketing strategy that will boost your page to the top of search engine results.

Need help with your SEO strategy? Contact me today for a free consultation. jrtucker@shooflycopywriting.com